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CRM & Bonus Engine

Player segmentation, automated campaigns, and an unlimited bonus rule engine.

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Player Segmentation & Analytics

Understand your players at a granular level. Our CRM engine automatically segments your player base using behavioral data, deposit patterns, game preferences, and lifecycle stage. Build custom segments with drag-and-drop filters and use real-time analytics to drive every decision.

Behavioral Segmentation

Automatically group players by activity patterns — high rollers, casual players, slot enthusiasts, table game lovers, and more. Segments update in real time as player behavior evolves.

Lifecycle Tracking

Track every player from registration through first deposit, active play, dormancy, and reactivation. Trigger targeted actions at each lifecycle stage to maximize lifetime value.

Custom Dashboards

Build personalized analytics dashboards with key metrics: GGR per segment, conversion funnels, churn prediction scores, and cohort analysis — all in real time.

Bonus Types

Create any bonus structure your business requires. Our flexible rule engine supports unlimited bonus configurations with granular control over eligibility, wagering requirements, game weighting, expiration, and payout limits. No development needed — configure everything from the backoffice.

Welcome Bonus

First deposit match bonuses, multi-tier welcome packages, and registration bonuses. Configure match percentages, maximum amounts, wagering multipliers, and eligible games per tier.

Free Spins

Award free spins on specific slots or across providers. Set spin value, win caps, wagering requirements on winnings, and schedule distributions over multiple days.

Cashback

Automated cashback on net losses — daily, weekly, or monthly. Configure percentage tiers by player segment, VIP level, or game category with instant or scheduled crediting.

Tournaments

Run leaderboard-based tournaments with customizable scoring (biggest win, highest multiplier, most spins). Prize pools can be fixed, progressive, or percentage-based with automatic distribution.

Loyalty & VIP Program

Multi-tier loyalty programs with points accumulation, level progression, and exclusive rewards. Configure point-to-currency conversion, tier thresholds, and VIP-exclusive bonuses.

Reload & Recurring

Scheduled reload bonuses, weekend specials, and recurring promotions. Set date ranges, frequency caps, and player eligibility rules for automated recurring campaigns.

Automated Campaigns

Set it and forget it. Build sophisticated marketing automation workflows that trigger based on player actions, inactivity periods, or custom events. From welcome sequences to reactivation funnels, every touchpoint is automated and personalized.

Trigger-Based Automation

Automatically send bonuses, emails, SMS, or push notifications based on player events — registration, first deposit, birthday, inactivity threshold, or custom triggers you define.

Multi-Channel Delivery

Reach players via email, SMS, push notifications, in-app messages, and on-site pop-ups. Orchestrate cross-channel campaigns from a single workflow builder.

A/B Testing

Test bonus amounts, messaging, delivery timing, and creative variants. Automatic winner selection ensures optimal performance, with full statistical reporting on every test.

Real-Time Player Tracking

Monitor your entire player base in real time. See who is online, what they are playing, their current balance, active bonuses, and risk scores — all from a unified dashboard. Intervene instantly with manual bonuses, messages, or account actions when needed.

Live Player Monitor

Real-time view of all active players with current game, session duration, win/loss status, and bet amounts. Filter by segment, VIP level, or custom criteria for focused monitoring.

360-Degree Player Profile

Complete player history in one view — deposits, withdrawals, bonus usage, game sessions, support tickets, KYC status, and communication history. Everything your team needs to act fast.

Churn Prediction

AI-powered churn scoring identifies at-risk players before they leave. Automatically trigger retention campaigns based on declining activity, negative sessions, or predicted churn probability.

Maximize Player Lifetime Value

Transform your player management with intelligent segmentation, automated campaigns, and a limitless bonus engine.

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